As the UX/UI designer for Bloom, a mobile app created to help plant enthusiasts with plant care, I followed a user-centered design process. This included conducting user research, creating wireframes, developing prototypes, and testing to ensure the app met users' needs.
Role
Industry
Duration
Problem Statement
Solution
Auto-Scheduled Tasks
Instant Identifcation
Identify plants by taking a photo and add them to your collection with a single tap.
Plant Collection
Easily manage your plant collection with personalized care schedules for each plant, ensuring they all thrive.
User Interviews
Insufficent Knowledge
60% of interviewers acknowledge not having sufficient knowledge about how to take good care of plants.
Forget to water plants
40% of interviewers acknowledge they forget to water the plants.
Unable to Identify Plants
70% of interviewers acknowledge they have not been able to identify plants in the past.
Share Knowledge
30% Interviewers acknowledge they would like to share their knowledge in a community-like environment.
User Persona
User persona helped me to understand my target users, their needs, and frustrations, providing key insights that shaped product ideation.
Mind Map
Creating a Mind Map based on your User Persona's thoughts helps visualize their mindset, pain points, motivations, and expectations in a structured way.
User Flow
Developing a user flow helped me to better visualize the desired UX flow for our target customers. Laying out a detailed step-by-step process to reach the expected end goal for a particular task provided the groundwork for developing the low-fidelity solution.
