As the UX/UI designer for Bloom, a mobile app created to help plant enthusiasts with plant care, I followed a user-centered design process. This included conducting user research, creating wireframes, developing prototypes, and testing to ensure the app met users' needs.
Role
Industry
Duration
Problem Statement
Solution
Auto-Scheduled Tasks
Instant Identifcation
Identify plants by taking a photo and add them to your collection with a single tap.
Plant Collection
Easily manage your plant collection with personalized care schedules for each plant, ensuring they all thrive.
User Interviews
Insufficent Knowledge
60% of interviewers acknowledge not having sufficient knowledge about how to take good care of plants.
Forget to water plants
40% of interviewers acknowledge they forget to water the plants.
Unable to Identify Plants
70% of interviewers acknowledge they have not been able to identify plants in the past.
Share Knowledge
30% Interviewers acknowledge they would like to share their knowledge in a community-like environment.
User Persona
User persona helped me to understand my target users, their needs, and frustrations, providing key insights that shaped product ideation.
Mind Map
Creating a Mind Map helped me visualize user mindset, uncovering their needs, motivations, expectations and pain-points in a structured way.
User Journey Map
User Journey was made to understand and address user needs and pain points. It helped to understand user behavior, uncover gaps in the user experience, and take action to improve it.
User Flow
Developing a user flow helped me to better visualize the desired UX flow for our target customers. Laying out a detailed step-by-step process to reach the expected end goal for a particular task provided the groundwork for developing the low-fidelity solution.
